You might not realize it, but social media is an essential marketing tool for every business. There are over 3.6 billion users on some form of social media today, with that expected to increase by almost one billion more by 2025.

Many small businesses mistakenly believe that social media is not worth their time. However, with almost all of your customers on social media and 87% of consumers saying it influencers their buying decisions, it can transform your business and boost your income.

Starting on social media can be confusing, so to help you, we have taken a closer look at some of the best strategies:

1) Know your competition

Before starting out, you should understand what your competitors are doing and the content they are sharing. This will help you to understand what works and what you can do better.

2) Choose your channels

Don’t try to spread yourself too thinly. Focusing on those social media platforms that are most relevant to your customers can yield greater results and maximize your sales.

3) Develop a plan

When it comes to maximizing your engagement and driving more traffic towards your pages, it is essential you work from a plan. Posting content as and when you think of it can result in a sporadic page, but focusing on a content plan ensures you are posting regularly and giving your customers the content they want to see.

4) Engage with your audience

Social media is not just a one-way street. You need to ensure that you are not just posting content but engaging and interacting with your followers too.

Need help with your social media?

If you are looking for help with your social media, Realtime Outsource is here for you. Our team lives and breathes all things social and can help you create content, manage your pages, and promote your brand. Want to find out more? Get in touch today!