digitlaWhere to find inspiration when planning your Digital Marketing in 2020!
Today we’re going to discuss where we can find inspiration for new ideas on what to post, what to talk about with your customers, new ad campaigns, new video ideas, new podcasts, anything and everything that can help your business grow!
1. See what other creatives are doing!
Contrary to popular belief it is okay to take inspiration from others. Look at your competitors’ websites, for those “Why didn’t I think of that?” moments, this will help your company to grow and adapt to the ever-changing landscape of business and social media. Another way you can do this is to read more blogs just like this one, watch YouTube videos, get in contact and discuss with other creatives.
2. Brainstorm with your colleagues.
You can begin a brainstorming session with your coworkers! Take some time out of the work day to sit down with your employees and just discuss, pitch ideas back and forth to one another. List the pros and cons of each of your ideas and give constructive criticism. The way to do this effectively is by making everyone feel that their ideas matter and they will not be criticized for offering their ideas. Make it a weekly thing, and watch the new ideas come in abundance.
3. Talk to your customers!
Where better to find ideas than your most important resource your customers, ask them open ended questions to find out what makes them tick, what makes them truly enjoy a product, why do they buy certain products? Is it for ethical reasons, is it because it’s innovative, do they buy the product because the company’s ads really moved them in some way? There are many different reasons why people buy things, but each reason is special and unique to that person, the main reason for this exercise is to try and find a specific trend of reasons among your targeted demographic.