Understanding Influencer Marketing and Using it to Your Advantage
Many people think that the term “influencer” only applies to people who are really popular, like celebrities. Sure, actors and models might be influencers but there are a number of other influencers out there in different fields. There are bloggers who have large followings, Instapoets who have garnered up to 2.5 million followers and people who have managed to connect with others on the internet on the basis of shared interests. There are people who post about fashion, beauty, parenthood, fitness, interior decoration, art and many other topics.
Influencers Post Written and Visual Data
The influencer’s posts might be written; this is usually the case with bloggers. Or the influencer may just put photographs on Instagram or other social media sites. Usually, influencers use a combination of written and visual data. Think about the people you follow on social media or the internet and you’ll find that this is true for most of them.
Finding an Influencer You Can Work With
So how do you find an influencer whom you can work with in your business? The first step is to discover these influencers, which can be done with a simple internet search. When you find someone who has a significant number of followers, take a look at their posts. Make sure that this person is posting something that you agree with. For example, if you’re selling prints of classical artwork, there’s no point in working with a blogger who only likes modern art. So you can’t really skip this step. You have to thoroughly understand that influencer’s point of view before you approach them.
Approaching and Working with an Influencer
When you approach them, you can do so in various ways. You can ask them to blog for you. Or you can ask them to review your products for their blog. For the first option, of course, you can offer to pay them. But it’s not a good idea to pay anyone to review your products on their blog. You can send them the products free of charge and it should be up to them to review them as they see fit.
So start with one or two products and see if the influencer seems to recommend them. If so, then you can develop a relationship with that influencer and send them all your new products in the future.
Contact us for more tips to work with any influencer.