Three Keywords in Social Media Marketing and What They Mean
Today in social media there are buzz words that are flying around all across the internet, and we will be looking at the most important few of those, to help you be better equipped to enter the arena of social media marketing. Also please stay safe folks, and stay informed!
1. Hashtags: First on our list will be hashtags what are they? What purpose do they serve? What are some popular hashtags that have been used throughout the short history of social media? We will answer all of these questions! First off hashtags at the base level are words that come after a pound sign, these are used to create viral movements, such as the #MeToo movement, #IceBucketChallenge, or even things as simple as #love, #ootd, #yoga which are used to make it easier for users interested in content such as this to find your post. Hashtags are powerful tools to create a buzz in the social media world, and some catch fire and set the internet ablaze. Brain storm with your colleagues to create your very own viral sensation.
2. Stories: Second are stories which are short videos that can be posted Facebook, Instagram, Snapchat, that are used to do exactly as it says tell miniature stories. These are also extremely useful in telling your brands story, interacting with customers, holding contests, etc. These help you to interact with customers on a daily basis without the need to flood their timeline with actual posts, it is important to be consistent with your posts, so your consumers are constantly informed on your business’s plans, and future ideas.
3. Ads: Ads are vital to the success of new businesses because the first step when creating a business is to create brand exposure! As you can have the greatest product or service in the world but if no one knows about your business it is all for not. Without awareness of your brand, you will never be able to be truly profitable, this is where ads come in. Ads will allow you to target specific users of social media platforms that you believe would be most interested in your business. This is an extremely helpful tool, as you can target by age, gender, income, hobbies, and so much more. Become familiar with ads and you will set yourself up for the best chance of success.
We hope that this blog post has been informative, and will assist you greatly in your entrepreneurial journey!