Today we will be discussing common mistakes within social media, such as not creating a sound strategy to follow, dealing with criticism in the wrong way, not having the right target audience, not creating a budget appropriate for your business size, and many other obvious and not so obvious obstacles that can arise while creating a solid foundation for your business’s social media ventures.
1. Ignoring negative comments: Rule one of social media is do NOT ignore negative comments, they should be addressed in a calm and helpful manner, try to assist the consumer it whatever problem they are having with your product or service, as if left unchecked it will continue to fester and hurt your reliability, and will create doubts of the customer service aspect of your business. Be courteous, respectful, and respond in a timely manner, and it will pay dividends for your business.
2. Not having a strategy in place for your business: Do not go into business without a plan that is recipe for a quick exit, you need to know your product inside and out, know its strengths and weaknesses, be able to sell it to anyone and everyone, be persuasive in your methods you plan to implement. You need to know your target market, you need to know how much it costs to advertise your particular business, what’re the hot key words, what is the appropriate length for the keywords your targeting you don’t want them to be too broad in scope where it’s a buckshot approach and shows the ads to anyone, but you also don’t want them to be too narrow where it will be missing out on potential customers.
3. Not having an appropriate budget regarding the size of your business: You need to gauge the necessary amount of money you will need to distribute towards the ads you will be showing on social media. Too little and you’re not maximizing your effectiveness, too much and your wasting unnecessary resources, you have to do some experimenting and look at how much you are willing to gamble, and when the ROI begins to drop off.
We hope this post will be useful in assisting in you all of your future entrepreneurial endeavors on social media.