Getting your name out there when you’re just starting out on social media can be a challenge. All the terminology and “rules” can be overwhelming, so here are a few tips on how you can make the most of it.
If you are a goal-driven person, you’re going to want to ask yourself what the end result should be. Do you want to get three new leads by the end of the month? Is there a certain target audience you want to reach? Whatever it is, be sure you’re creating tasks and schedules that help you reach that end result.
As a beginner, you will want to avoid anything that will take up too much of your time unnecessarily. Those starting out on social media should be aware of how much time is spent performing certain tasks. If you have other external responsibilities such as being a stay-at-home mom or a student, steer clear of spending four hours batching content for your platforms. Take time for what’s important, and the rest will fall into place.
The previous point briefly mentioned content batching. This is an excellent time saver and will be less stressful in the long run. Keep it simple; people can tell when you’re trying too hard. A well-used tip that many people use is dedicating one day to each platform or theme. Run specials for your business on Mondays or perhaps do those inspirational quotes mid-week.
The last tip deals with platforms themselves. While it’s okay to use as many platforms as possible, it’s always wise as a beginner not to overwhelm yourself. Choose two platforms that you think will get you the most results. Facebook and Twitter are pretty popular choices these days. Smaller businesses lean towards Instagram.
Marketing yourself on social media can be a daunting task. Let us at Real Time Outsource help you make the most of your goals. Contact us today!
