2 min readJul 12, 2018


Many business owners’ Instagram marketing strategies have come to a halt when considering the caution from Instagram shadow-bans in the previous year’s algorithm releases, paired with the recent hashtag risks.

Regardless of the Instagram algorithm changes, a seemingly favorable dispersant in filtering spam and irrelevant hashtags for users, business-marketing managers have a superior advantage in gaining endless Instagram followers and increasing social media engagement for business owners with potential consumers.

Use the Hashtag Follow Feature and Algorithm Changes to Your Advantage

This year, Instagram introduced the new ‘follow’ feature, exclusively for hashtags. Last year’s algorithm changes along with the 2018 ‘follow’ feature now collect data for the user to complement requested searches, placing the most relevant and latest posts at the top of their feed.

Therefore, copying and pasting the same hashtags repeatedly will now lead to increased spam filtering against business posts that may have been appropriate.

With the latest influence for users to follow hashtags, inbound marketing strategies now necessitate new methods concerning hashtags research and the proper insertion of tags into single posts.

As a business owner, enable the Instagram algorithm process to support your inbound marketing initiatives by:

• Ending the repetitive use of identical hashtags for every post.

• Researching the most relevant hashtags using the ‘follow’ feature data.

Additionally, obtaining real-time suggestions from Instagram’s algorithm data for individual posts lowers the opportunity of plunging into the shadow-ban algorithm as spam or inappropriate to users.

Add Hashtags Directly to Business Profiles

The new release comes with the ability to add relevant hashtags directly into the Instagram business profile, in addition to the posts.

Instagram explains in a 2018 press release, “ We have introduced the ability to follow hashtags, giving users new ways to stay connected with the interests, hobbies, passions, and communities they care about. With hashtag and profile links in your bio, you can express yourself and your interests right in your profile.”

Prospective new followers will now have updated feeds reflecting business owner posts, old and new, along with algorithm recommendations leading to the best-related business profiles.

Hashtag profile implementation provides opportunities for business owners to:

• Receive the latest tag suggestions directly from Instagram algorithms with a much higher relevance than previous years analytics.

• Insert Hashtags directly into the business profile and posts, based on new analytics extracted from the highest probable followers for your industry.

For further assistance with integrating Instagram and other social media profiles with the latest applicable updates, gain support towards elevated social media solutions with an expert inbound marketing specialist.




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