Instructions on How to Incorporate and to Create Engaging Social Media Video Ads to Your Marketing Strategy


  • Stories
  • Newsfeed videos
  • In-stream videos
  • Video lives


  • Use an attention-grabbing title
  • Make your videos accessible to all using captions and translations
  • Link to your website or landing page using clickable CTAs
  • Use keywords to boost your SEO



  • Share customer testimonials and social proof
  • Create product demo videos
  • Use LinkedIn to advertise network events or webinars
  • Post industry insight videos to establish authority and credibility


How To Plan Your Social Media Videos

  • Increasing awareness
  • Boosting engagement
  • Sending viewers to your website or landing page to increase conversions
  • Entertain and educate
  • Inspire and motivate
  • Using props
  • The trends and expectations of the channel
  • The quality of the video, including lighting and sound
  • Whether you need a license for any music
  • Editing to ensure the footage flows smoothly
  • Making it accessible to all (captions, transcripts, language)

Social Media Video Marketing Is Here To Stay — Use Your Data To Grow Your Success

Torrey Tayenaka



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6'8 & Chief Social Marketer @ | Singer Producer & Songwriter #CleanPartyMusic