Instagram New Features are Magic for Business

With over 400 million active users, Instagram is a power player in the social media arena. It’s still a terrific place to post gorgeous landscape and lunch photos but it’s grown into so much more than that. Thanks to expert grooming by the Facebook team, Instagram has evolved into a powerful platform that’s every marketing team’s dream.


Instagram tools and features continue to evolve and offer all kinds of new ways for brands to brands to reach their customers. Take a look:

60-second videos

algorithm change

Activity tab

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Instagram has a higher post-follower engagement rate than Twitter or Facebook so if you’re not reaching out to customers there, you should be. Sprout Social’s Alicia Johnston says, “As you develop and implement your brand’s Instagram marketing strategy, you will find what types of content, workflow and engagement practices work for you. Building your brand and growing a following on Instagram can be challenging, but with the right strategy, you will be able to tell a powerful story and encourage increased engagement on the platform and beyond.”

Now get out there and enjoy all of Instagram’s new tools and features just waiting to help you bring in new customers. Don’t forget to add Real-time Outsource, we want to check out all the great content you’re creating!



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