While it’s common knowledge that social media is used by billions of people around the world, what surprises many is the fact that every 6.4 seconds someone new is joining the craze. When used properly, sites like Instagram, Facebook, Twitter, and LinkedIn can draw traffic to your website and increase the general public’s knowledge of your brand. Here are a few tips that will help you to take charge of your web presence.

Establish your brand across several different sites

All platforms have different uses, so it’s best to have accounts on multiple websites. Twitter is best for short blurbs of information and humor is often best received here. Facebook has the most users of all ages and is great for reaching a broader audience. Instagram is amazing if visual content such as pictures and videos will help get your message across. It’s also great for reaching a younger audience. LinkedIn will help to showcase your company’s values and is a great place to share more serious information and post job openings to qualified candidates.

Use social media as it was intended

Social networks are designed for interaction between people. The biggest mistake you can make is having social accounts, posting on them regularly, and not engaging with people. Respond to comments, answer messages, and feel free to reach out to people who post about your business and ask for permission to repost their content. 71% of consumers who had a positive experience with a brand on social media say that they’re likely to recommend them to family and friends. Interacting with users online can increase the amount of people that are exposed to your business and positive experiences can up the number of repeat customers.

Focus on quality over quantity

All too often people believe that posting frequently on their profile is the way to success. This can actually annoy your followers or connections and cause people to mute you or, even worse, unfollow you altogether. The best way to handle posting is to only do so when you have quality content you’d like to share; information should draw users in, teach them something new about your company, inform them about upcoming sales and events or new products, or at the very least be memorable. Filler content, especially on platforms like Instagram, can dampen people’s understanding of your brand and discourage new people from following you.

Social media can be a useful tool if used correctly

Social sites are used by billions of people with new users joining every day. Posting content on several different sites increases your visibility and allows you to reach people in different ways. It’s important to engage with your followers in a meaningful way and ensure they have a positive experience. Creating quality content instead of posting simply to post will draw new followers and keep existing ones. Having a successful online presence can greatly impact your business and following these tips ensures it’s in a positive way.