Five Key Elements of a Successful Social Media Campaign in 2021

3 min readFeb 5, 2021

People are using social media more and more each day to make their businesses grow.

However, to achieve all you’re dreaming of, it’s important you create social media campaigns. To do this, you’ll need to know a few things.

In this article, we will discuss some key elements of a successful social media campaign. Although we won’t solve all your doubts, we can help you start. Let’s go!

  1. You give people a sneak peek into what you do

Everyone loves to feel special.

When you interact with your followers, if you give them a sneak peek into your business, they’ll love it.

It’s likely they’ll comment on your post, interact with it, share it or even become your customers after that.

The fact is that people love feeling like they trust someone else. Thus, if you share exclusive insight on your way of doing things, they’ll feel good.

  1. You’re consistent

One of the most important things to consider when you’re making a social media strategy is to post consistently.

If you check out successful social media accounts, they have many posts. Excepting famous figures, people who want to succeed at Instagram, YouTube, Facebook and other platforms need to post regularly.

To achieve this, make sure you have a good strategy. We’ll discuss that next.

  1. You have a good strategy

A key factor to have a successful social media campaign is not only to have a strategy but a good one.

To create a good strategy, you need to do some research on the platforms you’ll use. Depending on that information, you can decide how many times you’ll post per week.

Thus, you can make a content schedule. After that, you can start creating your posts in advance so you’ll be prepared each time you have to publish them.

A good strategy isn’t just posting, though. It’s also understanding how analytics work — that way, when you look at the numbers, you can decide what went wrong.

  1. You respond to your interactions

If you want to have successful social media campaigns, you need to be active on the platforms you use.

This includes two things: posting and interacting.

To make sure your social media accounts succeed, you’ll need to post regularly but also respond to your followers’ interactions. Therefore, every time they comment, you need to respond kindly.

This can be tricky if they leave a bad comment. However, try to respond the best way you can.

  1. You promote your campaign and follow up

An important aspect of a successful social media campaign is to promote it.

Nonetheless, besides promoting it, you also need to follow up on the promotion to evaluate whether it worked or not.

If it’s necessary, you have to follow up on the promotion so you understand what worked and what didn’t. Maybe you could improve the design next time, or the specific settings on who you’re showing it.

Final thoughts

Creating a social media campaign can be very helpful if you know how to do it correctly. However, you need to learn some things to succeed.

To create a successful social media campaign, you need to have a strategy, be consistent on your social media, respond to people’s comments and much more.

If you think you can do it, we’re sure that with our five tips, you’ll be on your way!




6'8 & Chief Social Marketer @ | Singer Producer & Songwriter #CleanPartyMusic