Define digital marketing objectives that align with your commercial objectives.

Every winning strategy starts with clear goals or objectives. Experts recommend following the SMART method, with goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

Know your audience.

After defining your goals, you should learn as much as you can about your audience. This way, you can create content that people like, comment on, and share.

Perform competitor analysis.

In addition to knowing your audience, you need to conduct a competitive analysis to understand who your competition is and what they’re doing well or not so well.

Define which platforms to use and improve your profiles.

You must keep in mind that you must define a strategy for each social media platform. For example, Twitter can be an excellent tool to improve customer service while Instagram is an excellent spot to promote makeup services.

Create a calendar with engaging content.

After defining the social media platforms you will use, you must create a calendar with attractive content adapted to each one.

Track performance.

The last step is to track your strategy’s performance. You should not assume that your plan is giving the expected results on the first try. Therefore, as you begin to implement your plan, you must re-evaluate and test.

Final thoughts.

And that’s it. With those steps, you can create a good social media marketing strategy. But keep in mind that nothing is final. Social media platforms change as generations and technology advance. So, save this information! It could be very useful now and in the future.



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