Advertising on social media is a powerful, proven method to boost sales, connect with clients, and increase brand awareness. It is an absolute must requiring hands-on experience and extraordinary communication skills. Scientific studies
demonstrate the strength behind an effective social media advertising campaign by tallying the topics and the total number of ‘shares’ each one has earned. It also shows a reduction in concentration among users. Ads placed on social media typically hold a person’s attention for less than 15 seconds
, making it more important than ever to get your message professionally composed and delivered to your audience in such a way that it is impossible to ignore.
Proven Strategies Reap Rewards
Reaping the benefits of a lucrative social media advertising campaign starts with implementing the key fundamentals elements that lead to success. As with anything we build, the foundation
is everything and knowledge is power. There are indispensable truths outlined below that are essential in designing and marketing your business:
Knowing the Role of Social Media
Many businesses err in assuming social media is a strategic move for them to make. It is, in reality, a channel for human interaction similar to email, video chats, etc. The most effective implementation occurs when it is used in conjunction with other technologies.
Effective at providing a ‘billboard’ feel when promoting and growing your account. It also engages users with ‘promoted tweets
‘ which encourage consumers to ‘follow us’. There are also the ‘lead gen cards’ that help promote an offer by collecting email addresses.
A basic, yet extremely effective method of attracting more visitors to your site and collecting leads using titles, product descriptions, and URL’s. Facebook advertisers gain attention with Page Post links, Page ‘Like’ ads
, and Offer ads.
As the popularity of Instagram grows, it is becoming a major visual advertising venue for businesses that include a ‘call-to-action’ element that allows immediate sales. Available advertising formats include video, carousel
, and photo ads.
Hiring Trusted Advertising Strategists
Time has and always will be money. Seeking out and hiring a reputable social media marketing agency saves both time and money in the following areas:
· Crafting an advertising strategy
· Maintaining an updated online presence
· Monitoring the effectiveness of social media tools and tactics
· Implementation of a product launch plan
· Management of social media pages and content
RealTime Outsource is the preferred Social Media Marketing Agency hired by top agencies and recognized brands including Lexus, Mrs. Fields, and Papa John’s Pizza. Our trusted marketing experts excel in every area of social media advertising; offering 24-hour assistance and expertise in the areas you need most. Consult with one of our social & influencer marketing staff today for ‘impossible to ignore’ advertising. Target your audience and keep them coming back with advertising that makes sense in today’s competitive social media world. Simply click on this contact us