9 Writing Tactics to Create Great Social Media Posts

4 min readJul 17, 2020


Competition among content creators is intense. On Instagram alone, users share more than 100 million photos and videos per day.

Are you able to Beat Your Competitors and Stand Out on Social Media? Are your posts good enough to grab the audience’s attention?

If you want to boost your marketing efforts, you should improve the quality of your posts. And the very first step you should take is to learn the following nine writing tactics.

Keep it short and simple

People use social media for fun, and they do not really like to read long sophisticated posts. So if you want your audience to engage with your content, you should keep the caption short and sweet. It means you should express your ideas as clearly as possible, trying to avoid wordiness.

Do you wonder what the best length for a post is? According to statistics, the perfect length for a post varies from platform to platform:

● Facebook — 40–80 characters

● Instagram — under 125 characters

● Twitter — 71–100 characters

● LinkedIn around — 100 characters

Be specific

Every social media post should present one specific idea. So before you start writing a caption, ask yourself, “What specific message do I want to deliver?”

If you want to discuss multiple points, you should create a few separate posts. Why? It’s easier for people to consume small chunks of information rather than big ones.

Master the art of storytelling

Do you struggle to engage your social media followers? Write a story that will resonate with your target audience to get the desired result — to connect with the followers on a deeper emotional level.

What can be considered as a “story”? A childhood memory, dream, desire, or anything relatable to your target audience.

Who can be the main character of your story? You, your follower, your friend, or even a fictional character.

Use emojis wisely

Emojis enrich nonverbal communication a lot, so it’s a good idea to use them. If you want to increase the accuracy of your caption, add one or two relevant emojis to the text. It will help you to ensure that your message will not be misinterpreted.

There are three main rules of using emojis:

● Don’t use emojis which have a double meaning (for instance, banana and eggplant)

● Don’t use emojis, which are displayed differently on Apple and Android devices.

● Don’t substitute words with emojis.

Master the art of storytelling

Add hashtags

Hashtags are another essential element of social media posts. By simply adding a few relevant hashtags to your caption, you will increase your post’s visibility and boost your marketing efforts.

There are a few types of hashtags you can use:

● Your own branded hashtag

● Product or service hashtags: #nikeshoes, #blackdress

● Niche hashtags: #fashionblogger #fashionista

● Location hashtags: #nyc, #oneworldtradecenter

● Daily hashtags: #transformationtuuesday

● Acronym hashtags: #tbt, #ootd

Here is the best number of hashtags for different social media platforms:

● Facebook 1–2 hashtags

● Twitter 1–2 hashtags

● Instagram 4–9 hashtags

● LinkedIn1–2 hashtags

Set the right tone of voice

Who are the people who follow you on social media? How old are they? What are their education and income level?

Answer these questions, and then it will be easier for you to decide what tone of voice to use: formal or informal, friendly or playful, etc. Besides, this information will help you to understand whether you can use slang and acronyms or not. If your target audience is teenagers — slang is encouraged, but if you target 40-year-old women — slang is inappropriate.

Proofread twice

Once you have written a social media post, you need to proofread it. You should reread every sentence and every hashtag to spot grammar mistakes typos.

Do you find it challenging to catch your own mistakes? Use an online grammar checker or visit the best paper writing site to get professional assistance.

Personalize your message

Your followers want to feel valued and special. So why don’t you make them feel this way? Personalize your message using the words “you” and “yours” to make a follower believe that you have written this very post, especially for him.

Add a call to action

Every good social media post should end with a call to action. Depending on your marketing goals, you can ask your followers to complete one of the following actions:

● “Tag a friend”

● “Answer the question in the comments below”

● “Caption this pic”

● “Vote in the comments”

● “Share this post with a friend”

The more people will interact with your post, the higher the results you get. Find the right words to create an irresistible call to action, and your social media campaign will be a success.

Wrapping up

Use these nine writing tactics, and you will create outstanding social media posts with ease. You will boost engagement and achieve the goals set. You can do it!