This year marks the first full year after the COVID-19 pandemic forced the globe into digital marketing. Is your business or brand ready to respond to the need for high-performing digital content? Your success may depend on how well you are using your digital presence!

Whether you are an individual running a personal account or you are in charge of digital marketing for a business, follow these tips to supercharge your social media this year!

1. Know Your Platforms & Use Them Strategically

Invest time into researching which platforms are best for your needs, and focus your energies on creating engaging content on those channels. This will help avoid social media burnout and see the highest ROI on your time and investment.

2. Invest In Paid Advertising

With so many consumers making purchasing decisions through ads they see on social media, you should be investing marketing money into social media ads. Combine your advertising with high-quality content and watch your traffic soar.

3. Get Creative With Your Content

4. Give Your Social Media A Personality

Create fun content, and use social media channels such as Instagram Stories and Reels to engage with your audience. Build polls, create giveaways, and encourage conversation on your posts to see your content reach a wider audience.

Don’t Forget To Have Fun With Social Media

While you are at it, remember to have fun. Running social media can feel overwhelming and constant — so don’t forget why it exists in the first place — to bring people together in the digital community.

Keep the positive purpose of your social media in front of you, align your strategy to meet the needs of your audience, and watch your success skyrocket!

6'8 & Chief Social Marketer @ | Singer Producer & Songwriter #CleanPartyMusic