This year marks the first full year after the COVID-19 pandemic forced the globe into digital marketing. Is your business or brand ready to respond to the need for high-performing digital content? Your success may depend on how well you are using your digital presence!

Whether you are an individual running a personal account or you are in charge of digital marketing for a business, follow these tips to supercharge your social media this year!

1. Know Your Platforms & Use Them Strategically

The past few years have seen the rise of social media platforms for nearly every type of user. From image-based social media (Instagram, Snapchat, and Pinterest) to the video-centric social media platforms (TikTok, YouTube) to news media sites (Facebook, Twitter, Reddit), there are more social media platforms than you can keep track of!

Invest time into researching which platforms are best for your needs, and focus your energies on creating engaging content on those channels. This will help avoid social media burnout and see the highest ROI on your time and investment.

2. Invest In Paid Advertising

Social media has quickly grown to become one of the most effective advertising channels.

With so many consumers making purchasing decisions through ads they see on social media, you should be investing marketing money into social media ads. Combine your advertising with high-quality content and watch your traffic soar.

3. Get Creative With Your Content

Social media algorithms reward content that users engage with. With video and photography continuing to lead the way, make sure that your accounts are engaging with users. If you find that a particular post style isn’t seeing any traction, switch it up and try another type of media. Stay consistent, and keep your posts varied.

4. Give Your Social Media A Personality

Have you seen the big brand social media accounts that have gone viral for their funny, snarky responses with users? While there is great danger that comes with going too wild with your social media, don’t be afraid to engage with your users.

Create fun content, and use social media channels such as Instagram Stories and Reels to engage with your audience. Build polls, create giveaways, and encourage conversation on your posts to see your content reach a wider audience.

Don’t Forget To Have Fun With Social Media

There are plenty of ways that you can quickly build an engaged follower base on social media. The tips above are easy ways to see your ROI climb in 2021 and can be done starting today!

While you are at it, remember to have fun. Running social media can feel overwhelming and constant — so don’t forget why it exists in the first place — to bring people together in the digital community.

Keep the positive purpose of your social media in front of you, align your strategy to meet the needs of your audience, and watch your success skyrocket!