In this day and age of social media, the new generation of consumer craves a real connection with the companies they are potentially looking to give their business too. They do not want automated cookie cutter responses. In a world of riddled with monotony, we as businesses must make it a point to craft these genuine relationships with our customers. In this article we will be going over three ways in which we able to create this in our own company.
1. Using Humor on Your Social Media Accounts
a. Many businesses have begun to use humor in their discussions with customers, they will make jokes on their twitter about people who may be bad mouthing the company, they will make jokes about current events that may be happening, poke fun at competitors. It’s a simple way to gain popularity and increase your following on social media.
2. Making It a Point to Provide Customer Service Above Their Expectations
a. Give your customer that moment of magic, that moment they will tell all their friends and family about, the moment that your company went above and beyond for them. The way we can do this through our social media channels is by replying to complaints, in a timely manner, and ensuring that our customers problems are completely resolved, do something out of the ordinary for them, at companies like Zappos, they are allowed to send customers flowers at any time, on the company’s payroll. Actions like this create memorable experiences for consumers and develop long lasting relationships, that will be heard about through word of mouth.
3. Support Causes and Movements That Your Company Believes In
a. This new generation of consumers wants to see the brands they purchase from take a stance on issues, whether that be in politics, sports, or music. They want the companies they buy from to have a strong moral compass, they want them to be ethical, and help to fight against the things which they believe are unjust. Your company could also support a cause such as Breast Cancer Awareness, or Mental Health Awareness, celebrating months such Black History Month, or LGBTQ. This will make customers feel proud to buy from a company that does more than just sell to people, they want a company that helps to uplift communities, and create awareness on the social issues that plague our present-day society.