Let’s face it. Running Facebook ads is no easy task.
Businesses around the world are all trying their hand at Facebook ads, only to figure out it’s a bit more complicated than slapping some text on an image and calling it a day. Sound familiar?
Don’t worry. We’ve all been there at one point or another. It’s important to remember that running Facebook ads is a constant battle.
Luckily, there are a few proven methods you can use to immediately see more results from your efforts. If you apply and build off these tips, you’ll see your profits rise in no time.
A/B test your ad sets.
Facebook ads are a guessing game. You can’t know what’s going to work well for your target audience without trying a ton of different options.
So instead of publishing one ad set and hoping to hit home with your targeting, start A/B testing multiple ad sets!
Before you launch your next campaign, build 5–10 different ad sets for the same ad, all equipped with different targeting, images, demographics, and more. I recommend that you run these ads under the “Engagement” goal to save a bit of cash.
Once those ad sets have racked up about $10-$15 in ad spend, analyze which ad sets are performing best. Then, drop the losing ad sets and start to scale the winners.
Now you’re saving money and reducing your risk.
Use a call-to-action in your headline.
One of the best ways to gain and hold your potential prospect’s attention is to include a call-to-action in your headline.
Most Facebook users who see your ad will decide if they’re interested in your offer within the first 7 seconds of viewing it. That means you don’t have a lot of time to get their attention.
So instead of writing vague and boring headlines like,
“We made an e-book. Check it out!”
Write an exciting and detailed headline like,
“Download now to learn how you can triple your Facebook ad results in 7 days, without spending twice the cash!”. See the difference?
Not only will your potential prospects be more interested in your offer, they’ll also know exactly what to do after reading your copy and viewing your image.
Drill down your targeting.
If you aren’t targeting your potential customers correctly, there’s no way you’re going to achieve your sales goals. 99% percent of the time, businesses aren’t targeting correctly because they aren’t going deep enough.
Let me explain:
Your goal when running ads is to make sure the most passionate group of your target audience will see them. That way, you guarantee more sales.
Let’s say you sell running equipment. Instead of targeting people who list “Running” as an interest, target people who subscribe to popular running magazines, who follow influential figures in the running community, or who have bought running gear in the past.
Now that’s a passionate audience.
All in all, if you use these three tips in your next Facebook ad, you’re going to see amazing results in no time. So get out there and start advertising!
If running and testing Facebook ads isn’t your strong suit, let’s talk. We specialize in social media advertisements that guarantee powerful results. No more guesswork.