Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?

One of the biggest players in social media marketing is Instagram, but it seems like small businesses are increasingly reticent to adopt it as a main social media platform, eschewing it for more traditional venues such as Facebook.

However, Instagram provides businesses with incredible marketing value — here are a few reasons why you should incorporating Instagram more into digital strategies:

1) Better data than Facebook

Forbes recently titled Instagram as social media’s “rising star” for business, and for good reason. The user engagement on Instagram is far better and provides a real way to connect with users overall.

Plus, it provides far more granular data insights than Facebook, which can really help clarify overall digital strategies to ensure they are on target.

2) Allows for more creativity

Arguably a more creative outlet, Instagram really allows for businesses and users to connect on a more creative level, and really demonstrate what makes a business unique. Twitter and Facebook can often be too reliant on text, which might lose a user faster.

Instead, think of Instagram as one more facet of your business where you can not only highlight what makes it unique but also give users a sneak peek on who is involved in the backend of the business to make it more interactive.

3) Targeted advertising is much more intuitive

Targeted advertising, or rather, sponsored content on Instagram tend to have a much better reach than oversaturated platforms such as Twitter and Facebook. By using the right combination of text to couple with the image, you can create amazing sponsored content.

This will likely see better user engagement since Instagram’s advertising tools is a bit more intuitive. That, combined with the analytics Instagram provides, makes it an incredibly lucrative investment in terms of marketing.