3 Book Recommendations to read in 2020

2 min readFeb 7, 2020


Books are an incredible resource for information in the business world, there are books on any topic in business you can imagine, such as marketing tactics ranging from how influence your consumers, how to build deeper long lasting relationships with your customers, etc., there are also books you can read about former business giants, to seek out their perspective when making decisions, as well as to see the mistakes they made throughout their careers and how this can show you that even the greatest of greats fail on their way to the top, and you will not have to make the same mistakes they did.

1. Shoe Dog: Written by the founder of Nike, Phil Knight. This book is Phil Knight’s memoir about his rise to prominence in the business world. It is an inspiring tale of a young man lost trying to find his way in the world. I feel that young adults will find his story very relatable and also inspiring. He goes through the whole evolution of Nike as a company, which was originally Blue-Ribbon Sports, which got its funding from Japanese investors. Highly recommended.

2. Influence! The Psychology of Persuasion: Written by Robert B. Cialdini, Ph.D. This book is incredible in learning the many different ways marketing can be used to influence your consumers to make purchasing decisions. It goes over things like price adjustment, reciprocation, authority, scarcity, and social proof among other techniques. All of these are useful additions to your marketing tool belt, not only that but it is useful information to know so you can defend yourself against such practices and be aware when they are being used against you. A must read to improve your marketing skills.

3. How to Win Friends & Influence People: Written by Dale Carnegie. This book while not necessarily specifically for business, has many insights and techniques that can be used within a business setting. Such as remembering people’s names always, in the book he describes a person’s name as being the sweetest sound in the world to themselves. Another technique is letting the other person do most of the talking, as people love to hear themselves talk, be genuinely interested as this is one of the greatest compliments you can pay to someone. It has many recommendations that while they may seem to be common sense, we all too often forget to utilize.

We hope these recommendations will be of great use to you in your professional and personal lives! Good luck to you in all of your endeavors.